Bespoke Website vs Template: Which Is Right for Your Business?
Neither is automatically better. The honest trade-offs, and the questions that tell you which one your business needs.
Insights
Notes on websites that work.
Plainspoken notes on building websites that bring in work and get found by people and AI: on copy, conversion, GEO/SEO, and performance.
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Should You Redesign or Rebuild Your Website?
Sometimes the design is the problem. Sometimes it is the foundations. How to tell which one you are paying for.
How Much Does a Small Business Website Cost in the UK?
From a few hundred pounds to £20,000 plus. What the ranges actually buy, and how to decide what your business needs.
Do You Need a Local Web Designer?
You searched "web designer near me". It's a fair instinct. But a website is built and delivered online, so it's worth asking what "near" is actually meant to get you.
Your Website Was Built for Google, Not for AI
Your site can rank perfectly well and still never get mentioned by an AI. It's usually not a new trick you're missing. It was built for a different reader.
How to Get Your Business Into ChatGPT's Answers
Someone asked an AI to recommend a business like yours and you weren't in it. There's no form to submit. Here's what actually gets you mentioned.
Why Isn't My Website Showing Up on Google?
You built the site, you search your own business, and it isn't there. Here's how to find out why, the dull blockers to rule out first, and the one that matters most.
How does AI know about your business (and is it getting you right)?
Ask an AI for a good business in your area and it answers, often with a name. Here is how it learns who you are, and how to make sure it gets you right.
GEO vs SEO: do you actually have to choose?
Is GEO replacing SEO, and do you have to pick one? A plain answer, and why the work is mostly the same.
We’ve partnered with TruScaler to help your site get found in AI search
A note on a new partnership, and why being found by AI now matters as much as being found by Google.
Getting visitors but no work? It’s probably your message
If your site gets traffic but the enquiries don’t follow, the problem usually isn’t traffic. It’s what the page says.
Losing visitors before they read a word
If people land and leave fast, especially on phones, the first thing to check is how long your site takes to load.