Legal
Terms and Conditions
Last updated: 21 July 2026
These Terms and Conditions form the agreement between you and Matthew Sayles, trading as Pixel Web Weaver (“Pixel Web Weaver”, “we”, “us”, “our”) for the provision of our website design, website development, website hosting, website management, search engine optimisation (“SEO”), generative engine optimisation (“GEO”), related digital services, and use of our website.
We are a sole trader operating in England. Our trading address is:
44 Green Oak Rd, Codsall, WV8 1LB, United Kingdom
By ordering, purchasing, subscribing to, or using our Services, you agree to these Terms and Conditions.
Please read them carefully and keep a copy for your records.
1. Definitions
In these Terms:
“Client”, “you”, “your” means the person or organisation purchasing or using our Services.
“Consumer” means an individual acting mainly for purposes outside their trade, business, craft or profession.
“Client Content” means any text, images, video, audio, logos, trademarks, data, documents, credentials or other materials supplied by you or on your behalf.
“Deliverables” means websites, designs, reports, content, configurations, code, files or other work specifically created for you as part of the Services.
“GEO” means work intended to improve the visibility, accessibility, interpretation, citation or representation of a business, organisation, website or content within AI-powered search, answer engines, large language models and related systems.
“SEO” means work intended to improve the visibility and performance of a website within search engines.
“Hosting Services” means website hosting, infrastructure, caching, content delivery, backups, monitoring, domain-related configuration or related technical services that we provide or arrange.
“Project” means a defined piece of work, such as the design or development of a website, audit, migration, optimisation project or other agreed deliverable.
“Recurring Services” means Services supplied on an ongoing monthly, annual or other recurring basis, including hosting, website management, SEO, GEO and maintenance.
“Services” means all services supplied by Pixel Web Weaver, including website design and development, Hosting Services, website management, SEO, GEO, audits, consulting, optimisation and related digital services.
“Third-Party Services” means products, platforms, software, APIs, plugins, hosting infrastructure, registrars, analytics tools, search engines, AI systems or other services controlled by third parties.
“Website” means any website owned or operated by Pixel Web Weaver.
2. Our contract with you
2.1 These Terms apply to all Services unless we agree different terms with you in writing.
2.2 A quotation, proposal, order form, statement of work, invoice, checkout page or other written description of Services may set out additional terms specific to your purchase. If there is a conflict, the specific written terms for that purchase will take priority over these general Terms.
2.3 A contract comes into existence when one of the following occurs:
- we accept your order;
- you accept our quotation or proposal;
- you make a payment for the Services;
- you sign or otherwise accept an order form or statement of work; or
- we begin work at your express request.
2.4 We may decline an order or refuse to provide Services at our reasonable discretion.
2.5 You confirm that the information you provide to us is accurate and that you have authority to enter into the agreement.
3. Scope of Services
3.1 We will provide the Services described in the applicable quotation, proposal, order, statement of work, invoice or service description.
3.2 Anything not expressly included in the agreed scope is outside the scope and may be quoted separately.
3.3 Examples of work that may be outside scope include:
- additional pages, designs, functionality or integrations;
- substantial revisions after approval;
- new content creation where content was expected from you;
- remediation of issues caused by third parties;
- work required because you change your requirements;
- migration or repair of systems not disclosed before work began; and
- ongoing support, maintenance, SEO, GEO or hosting unless expressly included.
3.4 We may use employees, contractors, specialist partners, automation and artificial intelligence tools in delivering the Services, while remaining responsible for the Services we have agreed to provide.
4. Your responsibilities
You agree to:
4.1 provide information, content, access, credentials, approvals and decisions reasonably required for us to perform the Services;
4.2 ensure that Client Content is accurate, lawful and does not infringe the rights of any third party;
4.3 obtain any licences, permissions, consents or releases required for materials you provide;
4.4 review Deliverables and provide feedback or approval within a reasonable time;
4.5 maintain appropriate internal copies of important business data and content unless we have expressly agreed to provide backup services;
4.6 keep account credentials secure and notify us promptly of suspected unauthorised access; and
4.7 comply with applicable laws relating to your business, website, advertising, privacy, cookies, intellectual property, accessibility and regulated activities.
We are not responsible for delay caused by your failure to provide required information, access, approvals or decisions.
5. Website design and development
5.1 Website projects will be delivered according to the scope agreed with you.
5.2 Unless otherwise agreed, design concepts, drafts and staging versions are provided for review and may not be treated as final Deliverables.
5.3 We may set reasonable limits on the number or extent of revision rounds included in a Project.
5.4 A revision means a reasonable amendment to work already within the agreed scope. A new requirement, new feature, new page, change of direction or material change after approval may be treated as additional work.
5.5 You are responsible for checking names, prices, contact information, claims, legal wording, factual information and other Client Content before final approval.
5.6 Where we migrate or modify an existing website, plugins, themes, code, hosting environments and other legacy components may contain defects or incompatibilities outside our control. Unless expressly included, fixing pre-existing defects is not part of the Project.
5.7 We may use reusable methods, libraries, frameworks, components, templates, utilities, know-how and development techniques in delivering a Project. These remain ours or their respective licensors’ property unless expressly agreed otherwise.
6. SEO and GEO Services
6.1 SEO and GEO are optimisation services. We do not guarantee:
- any particular search-engine ranking;
- appearance in AI-generated answers;
- citation or recommendation by any AI system;
- inclusion in search or AI indexes;
- a particular level of website traffic, leads, enquiries, sales or revenue;
- continued performance after a search engine, AI platform or third party changes its systems, algorithms, policies or data sources.
6.2 Search engines, AI providers and other platforms are controlled by third parties. Their algorithms, indexing, rankings, citations, outputs and policies may change at any time without notice.
6.3 Any forecasts, estimates, opportunity scores, projections or examples are indicative only and are not guarantees of future results.
6.4 SEO and GEO performance may depend on factors outside our control, including:
- the competitiveness of your market;
- your domain history and reputation;
- website authority and backlinks;
- content quality and accuracy;
- technical condition of your website;
- actions taken by competitors;
- search-engine or AI-system changes;
- your implementation of recommendations; and
- third-party references, reviews, citations and data.
6.5 We will not knowingly use unlawful or deliberately deceptive optimisation practices. We may refuse instructions that we reasonably believe could breach platform rules, law or third-party rights.
6.6 Unless expressly included, SEO or GEO Services do not include paid advertising, public relations, guaranteed backlink placement, reputation management, legal review, content production or implementation of every recommendation identified in an audit.
7. Hosting and website management
7.1 Hosting Services may rely on Third-Party Services, data centres, cloud providers, DNS providers, content delivery networks and other infrastructure.
7.2 We will use reasonable care in providing Hosting Services but do not guarantee uninterrupted or error-free availability.
7.3 Temporary interruption may occur because of:
- maintenance or upgrades;
- security incidents;
- software or hardware failure;
- internet or network failure;
- third-party outages;
- domain or DNS problems;
- attacks or malicious traffic;
- circumstances outside our reasonable control.
7.4 We may take urgent action, including temporarily restricting access to a website, where reasonably necessary to protect security, infrastructure, other customers or third parties.
7.5 Hosting capacity, storage, bandwidth, processing resources or other technical usage may be subject to reasonable limits. We may require an upgrade or additional charge where usage becomes materially greater than expected.
7.6 Unless specifically stated otherwise, email hosting is not included in website hosting.
7.7 You must not use Hosting Services for unlawful, abusive, infringing, malicious or security-threatening activity.
7.8 We may suspend Hosting Services if:
- invoices remain unpaid;
- the website creates a material security or infrastructure risk;
- continued hosting would breach law or third-party terms;
- you materially breach these Terms; or
- emergency action is reasonably required.
Where reasonably possible, we will give you notice before suspension.
8. Domains
8.1 Where we register, renew, configure or manage a domain for you, domain registration remains subject to the rules and terms of the relevant registrar and registry.
8.2 Unless expressly agreed otherwise, domains purchased specifically for you should be registered in your name or for your benefit.
8.3 Domain names cannot be guaranteed until successfully registered.
8.4 You are responsible for ensuring that your chosen domain does not infringe third-party rights.
8.5 We are not liable for loss of a domain caused by:
- inaccurate information supplied by you;
- your failure to pay an agreed renewal charge;
- registry or registrar action;
- legal dispute;
- expiry outside our management;
- transfer away from our management; or
- circumstances outside our reasonable control.
9. Third-Party Services
9.1 Our Services may integrate with or depend upon Third-Party Services.
9.2 Your use of a Third-Party Service may be subject to that provider’s own terms, pricing and privacy policies.
9.3 We are not responsible for changes made by a third-party provider, including changes to:
- pricing;
- functionality;
- APIs;
- access rights;
- licensing;
- service availability;
- algorithms;
- policies; or
- product discontinuation.
9.4 Where a Third-Party Service becomes unavailable or materially changes, we may propose a reasonable alternative. Additional migration or redevelopment work may be chargeable.
9.5 Third-party fees are your responsibility unless expressly included in our price.
10. Artificial intelligence and automated tools
10.1 We may use AI-assisted and automated tools as part of research, analysis, coding, optimisation, content assistance, testing and service delivery.
10.2 AI-generated or AI-assisted outputs can contain errors. We apply reasonable human review appropriate to the Service, but you remain responsible for approving final business claims, regulated statements, legal content, pricing, factual claims and other material that requires your specific knowledge or authority.
10.3 We will not intentionally submit confidential Client Content to public AI systems in a manner that knowingly makes that content publicly available, unless you instruct or authorise us to do so.
11. Client Content and intellectual property
11.1 You retain ownership of Client Content that you own.
11.2 You grant us a non-exclusive licence to use, copy, modify, process and display Client Content to the extent reasonably necessary to provide the Services.
11.3 You warrant that you have the right to provide Client Content to us and authorise its use for the Services.
11.4 You are responsible for claims arising from Client Content that infringes intellectual property, privacy, confidentiality or other rights.
12. Ownership of Deliverables
12.1 Unless otherwise agreed, ownership of bespoke final Deliverables created specifically for you transfers to you once all amounts due for the relevant Project have been paid in full.
12.2 The transfer in clause 12.1 does not include:
- third-party software, fonts, stock media, plugins, themes or licensed assets;
- open-source software;
- our pre-existing intellectual property;
- reusable code, frameworks, tools, components, processes and know-how;
- services or software provided under subscription or licence; or
- materials expressly identified as licensed rather than assigned.
12.3 Third-party and open-source materials remain subject to their applicable licences.
12.4 Until payment is received in full, we retain ownership of Deliverables to the extent permitted by law.
12.5 Unless you ask us in writing not to, we may identify you as a client and display publicly available completed work in our portfolio, case studies or marketing. We will not disclose confidential business information for this purpose without permission.
13. Confidentiality
13.1 Each party will keep confidential information received from the other confidential and will use it only for the purposes of the agreement.
13.2 This obligation does not apply to information that:
- is already lawfully public;
- was lawfully known before disclosure;
- is received lawfully from a third party without confidentiality restrictions;
- is independently developed; or
- must be disclosed by law or a competent authority.
13.3 We may disclose confidential information to employees, contractors and professional advisers who need it to provide or support the Services and who are subject to appropriate confidentiality obligations.
14. Data protection and privacy
14.1 Each party will comply with applicable data protection law in relation to personal data it processes.
14.2 Our use of personal data relating to visitors, prospects and customers is described in our Privacy Notice.
14.3 Depending on the Services, we may process personal data on your behalf. Where required, the parties may enter into a separate data processing agreement.
14.4 You remain responsible for ensuring that your own website and business have appropriate privacy notices, cookie controls, consent mechanisms and lawful bases for processing unless we have expressly agreed to provide those services.
14.5 Technical implementation by us does not constitute legal advice or a guarantee of legal compliance.
15. Prices and payment
15.1 Prices are those stated in the applicable quotation, proposal, order, invoice or checkout page.
15.2 Unless stated otherwise, any applicable taxes will be handled as stated on the invoice or at checkout.
15.3 Payment schedules may include deposits, milestone payments, recurring charges or payment in full in advance.
15.4 Deposits or initial payments may be required before work begins.
15.5 You must pay invoices by the stated due date without set-off, deduction or counterclaim except where required by law.
15.6 We may pause work or suspend Services where an invoice is overdue.
15.7 If payment remains overdue, we may charge any interest or recovery costs permitted by applicable law.
15.8 Additional work outside the agreed scope may be charged separately, but we will normally obtain your approval before carrying out material additional chargeable work.
16. Recurring Services, renewals and price changes
16.1 Recurring Services continue for the minimum term, billing period and renewal arrangement stated when you order.
16.2 Where a Service is stated to renew automatically, it will continue until cancelled in accordance with the applicable service terms and applicable law.
16.3 We may change the price of a Recurring Service by giving reasonable advance notice.
16.4 If you do not accept a price increase, you may cancel the affected Recurring Service before the new price takes effect, subject to any agreed minimum term.
16.5 Any statutory rights applying to consumer subscription contracts will apply and will take priority over any conflicting provision in these Terms.
17. Project timing and delays
17.1 Any delivery date or timetable is an estimate unless we expressly agree in writing that a date is fixed.
17.2 Project timings depend on timely Client Content, feedback, approvals, access and decisions from you.
17.3 If a Project is delayed because you do not provide what is reasonably required, we may:
- adjust the timetable;
- reschedule work according to availability;
- invoice completed work or agreed milestones;
- charge reasonable restart or additional project-management costs where the delay materially increases our work; or
- treat a prolonged inactive Project as suspended.
17.4 We will not be responsible for delays caused by circumstances outside our reasonable control.
18. Acceptance of Project work
18.1 We may ask you to review and approve Deliverables at agreed stages.
18.2 You should notify us promptly of any material error or failure to match the agreed scope.
18.3 Minor defects that do not materially prevent use of the Deliverable do not justify withholding acceptance of the whole Project.
18.4 Once a Project is approved, launched or put into live use, later changes may be treated as support, maintenance or additional work unless they correct a failure to meet the agreed scope.
19. Changes and change requests
19.1 You may request changes to a Project.
19.2 We will tell you where a requested change is likely to affect price, timing or scope.
19.3 We are not obliged to begin material additional work until the change and any additional charge have been agreed.
20. Cancellations by business clients
20.1 If you purchase Services wholly or mainly for business purposes, any cancellation rights are those stated in the applicable proposal, order, minimum term or these Terms.
20.2 Unless otherwise agreed:
- amounts already earned for work performed remain payable;
- third-party costs and non-cancellable commitments incurred for your Project remain payable;
- completed milestones remain payable; and
- deposits may be retained to the extent they reasonably cover work performed, reserved capacity, committed costs and losses resulting from cancellation.
20.3 This clause does not limit any rights that cannot lawfully be excluded.
21. Consumer cancellation rights
21.1 If you are a Consumer and enter into a contract with us online, by telephone or otherwise at a distance, you may have a statutory right to cancel the contract within 14 days without giving a reason.
21.2 Where you expressly ask us to begin providing a service during the 14-day cancellation period, you may be required to pay a proportionate amount for Services supplied before you cancel.
21.3 If a Service has been fully performed during the cancellation period after your express request for early performance and your acknowledgement that the cancellation right will be lost once the Service has been fully performed, your statutory right to cancel that completed Service may end.
21.4 These Terms do not remove or restrict any statutory consumer right that cannot lawfully be excluded.
21.5 Where required by law, we will provide the applicable cancellation information and cancellation procedure before or when the contract is formed.
22. Ending Recurring Services
22.1 You may cancel a Recurring Service in the manner stated when you order or by contacting us through our published support or contact channel.
22.2 Cancellation normally takes effect at the end of the current paid billing period or minimum term unless otherwise agreed or required by law.
22.3 Amounts already paid for a billing period are not refundable merely because you stop using the Service part-way through that period, except where:
- your service terms expressly provide otherwise;
- we agree otherwise; or
- applicable law gives you a right to a refund.
22.4 When Hosting Services end, you are responsible for arranging migration of your website, domain, data and other assets before termination takes effect.
22.5 We will provide reasonable cooperation for migration. Work beyond normal account handover, including migration, export, troubleshooting or reconfiguration, may be chargeable unless included in your package.
22.6 We may delete hosted data after a reasonable period following termination. You should ensure that you have obtained any required copies before the Service ends.
23. Termination by us
23.1 We may terminate or suspend Services immediately where:
- you materially breach these Terms and, where the breach can be remedied, fail to remedy it within a reasonable period after notice;
- payment is materially overdue;
- you use the Services unlawfully or abusively;
- continued provision creates a material security, legal or reputational risk;
- a third-party dependency makes continued delivery impossible or unlawful; or
- you become insolvent or cease trading, subject to applicable law.
23.2 We may also discontinue a Recurring Service for business or technical reasons by giving reasonable notice.
23.3 If we discontinue a prepaid Recurring Service for our convenience and not because of your breach, we will refund any prepaid amount relating to the unused period of the discontinued Service.
24. Effects of termination
When Services end:
24.1 your right to use Services supplied under a subscription or licence ends, subject to any continuing rights expressly granted to you;
24.2 all outstanding invoices and amounts properly due become payable;
24.3 provisions intended to survive termination, including confidentiality, intellectual property, liability and payment provisions, continue to apply;
24.4 third-party licences or subscriptions may need to be transferred, replaced or separately purchased by you; and
24.5 we are not required to retain working files, backups or data indefinitely after the Service ends.
25. Backups and data
25.1 Where backups are included in a Hosting Service, they are a resilience measure and are not a substitute for your own appropriate business-continuity arrangements.
25.2 Unless specifically agreed otherwise, we do not guarantee that every version of every file or item of data can be restored.
25.3 You should retain independent copies of business-critical data where appropriate.
25.4 We are not responsible for data loss caused by your actions, third-party systems, compromised credentials, unsupported software or circumstances outside our reasonable control, except to the extent liability cannot lawfully be excluded.
26. Security
26.1 We take reasonable measures appropriate to the Services to protect systems we control.
26.2 No internet-connected system can be guaranteed completely secure.
26.3 You must take reasonable security precautions, including using strong passwords, multi-factor authentication where available and limiting credential access.
26.4 You must not attempt to gain unauthorised access to our systems or use our Services to distribute malware, attack systems, send unlawful communications or carry out abusive activity.
27. Website use
You must not:
27.1 use our Website unlawfully;
27.2 attempt to interfere with its security or operation;
27.3 introduce malicious software or harmful code;
27.4 scrape, copy or systematically extract protected content except as permitted by law;
27.5 misrepresent your identity or relationship with us; or
27.6 use our intellectual property without permission except as allowed by law.
We may restrict access where reasonably necessary to protect our Website, users or systems.
28. No professional advice
28.1 Unless expressly stated otherwise, our Services are digital, technical, marketing and optimisation services.
28.2 We do not provide legal, tax, financial or regulated professional advice.
28.3 Where a website requires legal policies, regulatory wording or sector-specific compliance, you are responsible for obtaining appropriate professional advice unless we expressly agree otherwise.
29. Warranties and service standard
29.1 We will provide the Services with reasonable care and skill.
29.2 We do not warrant that:
- a website or Service will be uninterrupted or error-free;
- every defect or security vulnerability can be prevented;
- Third-Party Services will remain available or unchanged;
- SEO or GEO will produce a specific outcome;
- a website will work indefinitely with future versions of third-party software without maintenance; or
- any particular commercial result will be achieved.
29.3 Nothing in these Terms affects statutory rights that cannot lawfully be excluded.
30. Limitation of liability
30.1 Nothing in these Terms excludes or limits liability where it would be unlawful to do so, including liability for:
- death or personal injury caused by negligence;
- fraud or fraudulent misrepresentation; or
- any other liability that cannot lawfully be excluded or limited.
30.2 If you are a business client, we will not be liable for:
- loss of profits;
- loss of revenue;
- loss of anticipated savings;
- loss of business opportunity;
- loss of goodwill;
- indirect or consequential loss,
except where such exclusion is not permitted by law.
30.3 If you are a business client, our total aggregate liability arising from the affected Services will not exceed the total amount you paid us for those affected Services during the 12 months immediately preceding the event giving rise to the claim, or, for a one-off Project lasting less than 12 months, the total fees paid or payable for that Project.
30.4 For Consumers, our liability is not excluded or restricted to the extent doing so would be unlawful or would remove statutory rights.
30.5 We are not responsible for loss caused by:
- inaccurate or unlawful Client Content;
- actions or omissions by you or your other suppliers;
- unauthorised changes made by someone other than us;
- failure to follow our reasonable technical or security advice;
- third-party outages, platform changes or discontinued services; or
- circumstances outside our reasonable control,
except to the extent we are legally responsible for that loss.
31. Indemnity for business clients
If you are acting in the course of business, you will indemnify us against reasonable losses, liabilities, claims and costs arising directly from:
31.1 Client Content that infringes third-party rights;
31.2 your unlawful use of the Services;
31.3 a material breach by you of these Terms; or
31.4 instructions you give us that you were not legally entitled to give,
except to the extent the loss was caused by our own breach, negligence or unlawful act.
32. Complaints
32.1 If you are unhappy with our Services, please contact us promptly through the contact details published on our Website or on your invoice.
32.2 We will aim to investigate and respond reasonably and in good faith.
32.3 Nothing in this clause prevents either party from exercising its legal rights.
32.4 Where consumer law requires us to provide information about an applicable certified alternative dispute resolution provider or procedure, we will provide that information as required.
33. Force majeure
Neither party will be liable for failure or delay in performing an obligation caused by circumstances beyond its reasonable control, including major infrastructure failure, internet outage, natural disaster, war, civil disorder, government action, industrial dispute, epidemic, cyberattack or failure of a critical third-party provider.
This does not excuse payment obligations for Services already properly supplied.
34. Changes to these Terms
34.1 We may update these Terms from time to time.
34.2 The terms applying to a one-off Project are normally those accepted when the contract was formed, together with any later variation agreed between us.
34.3 For ongoing Services, we may update terms on reasonable notice where necessary because of changes in law, regulation, technology, security, third-party services or our business.
34.4 If a material change significantly disadvantages you, you may have the right to terminate the affected ongoing Service before the change takes effect, subject to any statutory rights and agreed minimum term.
35. Assignment and subcontracting
35.1 We may use subcontractors to provide parts of the Services.
35.2 You may not transfer your contract to another person without our written consent, which will not be unreasonably withheld where appropriate.
35.3 We may transfer our rights and obligations as part of a genuine transfer or reorganisation of our business, provided this does not materially reduce your rights.
36. Notices
Formal notices under the agreement may be sent by email or post using the latest contact details provided by the relevant party.
You are responsible for keeping your contact details up to date.
37. Entire agreement
37.1 These Terms together with the applicable quotation, proposal, order, statement of work and expressly incorporated documents form the agreement between us concerning the Services.
37.2 If you are a business client, you acknowledge that you have not relied on any statement not included in the agreement, except that nothing limits liability for fraud or fraudulent misrepresentation.
37.3 This clause does not remove statutory rights available to Consumers.
38. Severability
If any provision is found to be invalid or unenforceable, it will be treated as modified to the minimum extent necessary to make it valid and enforceable. If that is not possible, it will be removed.
The remaining provisions will continue in effect.
39. No waiver
A failure or delay by either party to enforce a right does not waive that right.
40. Third-party rights
Except where these Terms expressly state otherwise, a person who is not a party to the agreement has no right to enforce it under the Contracts (Rights of Third Parties) Act 1999.
41. Governing law and jurisdiction
41.1 These Terms and the agreement are governed by the laws of England and Wales.
41.2 If you are a business client, the courts of England and Wales will have exclusive jurisdiction over disputes arising from the agreement.
41.3 If you are a Consumer, you retain any mandatory rights you have regarding the courts in the part of the United Kingdom or other jurisdiction where you live.
42. Contact
Questions, notices or complaints relating to these Terms should be sent through the contact details published on the Pixel Web Weaver website or shown on your quotation or invoice.
Consumer cancellation form
Complete and return this form only if you are a Consumer and wish to cancel a contract where you have a statutory right to do so.
To:
Matthew Sayles, trading as Pixel Web Weaver
44 Green Oak Rd
Codsall
WV8 1LB
United Kingdom
I hereby give notice that I cancel my contract for the following Service:
Service ordered:
[Insert Service]
Date ordered:
[Insert date]
Name of consumer:
[Insert name]
Address of consumer:
[Insert address]
Signature:
[Only required if this form is sent on paper]
Date:
[Insert date]